Blog of the mobile application trends we are seeing in the Asia Pacific wireless communications market. Subscriber trends, ARPU, mobile entertainment and applications of note in Asia Pacific. Sponsored by Asia Pacific Research Group, www.aprg.com
Friday, October 31, 2008
China Unicom 3Q Results
ARPU - Average revenue per user - in the nine months for GSM service dropped slightly to 42.8 yuan from 43.6 yuan in the first half.
APRG beleives China Unicom is well-positioned to benefit from the next phase evolution of the mobile industry in China, now that the company will sunset the lackluster CDMA business and merge with China Netcom. Additionally, we belive that the government's policies are seen to favour this smaller player over the giant China Mobile.
Looking forward, China Unicom is progressing in its plans build and operate 3G networks, and will establish an entity for the service once it obtains a 3G license. China Unicom is expected to operate a WCDMA network.
Wednesday, October 22, 2008
Playscreen Coming to Asia
PlayScreen is a social entertainment company delivering mobile social games, ringtones, wallpapers, videos, and text services on all major US Carriers. The company has ambitious plans to extend beyond the current offering of ringtones, wallpapers, and videos to enable independent developers to market their mobile apps.
The business model is simple : With a Playscreen membership, users can start creating and selling mobile content at no cost, and "turn creativity into cash".
How much does mobile content cost on Playscreen? For US Customers: RingtonesWallapers sell for $2.00, Videos $2.99. Subscription to a Kewl Text is $5.99/mo.. Additional messaging fees may apply - depending on the users carrier and plan. Seems like a lot of money...price adjustments may be required for Asia.
Monday, October 13, 2008
India Mobile Entertainement Market - Top Applications
Saturday, October 11, 2008
Mobile Application Portal
Software Mall, a WAP portal that has been very successful in Thailand, has just be launched in Singapore. The service allows mobile phone users to browse, buy and download genuine software and other mobile content legally and directly from their mobile phones.
Software Mall was developed by a group of young entrepreneurs in Thailand in 2007. The group first entered into the mobile value-added content business in 2003 by signing contracts with software and gaming companies to provide content direct to phone users through PC downloads. They later went on to develop the unique multi-featured WAP-based Software Mall that now serves as its key distribution platform. Today, they resell over 200mobile software applications